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11 keys to successful Ezine ad campaigns.
By Chris Varsamis.
It must grab the reader’s attention immediately. After all you only have few seconds. If there is no catch for the reader he or she will pass it in a second.
2) What’s in it for me? Another extremely important factor for ad campaign success. Do not describe features. Use benefits. What they will gain for your product or service. They will not focus on features. Period.
3) Length. Longer is not always the better. People are tired to read endless ads, newsletters e.t.c. Remember, internet users don’t have much time. Give emphasis on your strong points and don’t write the story of your life.
4) Free. The most powerful word, not only on the net. Provide something free, such as an e-book, report, newsletter, e.t.c. It will make the difference.
5) Subscribe to the ezine. Or even better subscribe to more ezines and take a look at the ad section. Watch your competition. See how they work. Have an idea what the ezine is all about.
6) Target. Extremely important! If you sell software don’t expect to have ad response on a dating club ezine. Target is the key to ezine success. Not everyone is interested in your offer.
7) Grammar error check. Very simple you might say but many people overlook it. It is so unprofessional to submit an ad with grammar mistakes. Response to this ad is out of the question.
8) USING CAPS. You don’t need to yell. Another way to look unprofessional. People will consider that you are desperate to sell. Remember your intention is not to sell but providing benefits.
9) Use solo and top sponsor ads. Free is good but there is an amazing response on these kind of ads. Research estimates about 5% to 12% ad response. You will not find anywhere else that kind of rate. Even if you are on a shoe string budget there are so many bargains out there.
10) Track your ads. Suppose you have 6 ads running and you have sign ups from one, how would you know which is the “golden” one? Track those using special codes or even better if you can afford it use tracking software or services . They will help a lot.
11) Follow publisher’s guidelines . Do not extemporize. Follow the rules. Ezine publishers have specific reasons for using them.
in Greece since 1998 and the owner of the online publication
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