Chasing New Business?

As well you should. New business is what makes the world
go round. Your business relies on new business to survive.
To get new business you must constantly change your
marketing efforts. But what about old business? Have you
made a business crippling mistake? Have you forgotten your
previous customers while looking for new ones?

There are many ways to advertise your business. What kind
of response do you get from e-zines, safelists, startpages,
etc? Email is a great way to advertise your business, you
can email so many people its hard to not get a response.
E-zines are nice, better response cause you can target your
promotion a little more than normal email. Start pages are
good for Alexa ratings, but not much more. What kind of
response do you really see though? 0.2%, 0.5%, 1%, 2%? If
you get even 1% response you are the most fantastic copy
writer and have the best product in the world. For the
rest of us we are ecstatic when we get a 0.2% response
or any at all.

Well what about the people that do buy from you? Do you
even email them anymore? After you send your thank you for
purchasing whatever they purchased from you, do you ever
email them again? Well you should.

Lets take one person as an example. He/she buys an ebook
about making minisites from you for $19.95. What can we
tell about this person from their purchase? Well if they
want to make mini web sites, they must have a webhost.
Maybe your an affiliate for a webhosting company. Maybe
they need products to sell on their minisite. Maybe they
need an ebook about copywriting for their new minisites.
Whatever else they need, they will buy it from somebody.
They have already bought from you once, why not buy from
you again?

When you make sales, make sure you have other products
available to make the one they bought perform better or
easier to use. If you sell one product to 100 people, then
you sold a second product (that made the first product
easier to use) to 50 of those people, you just sold 50%
more products. You also just made 50% more profit, and
didn't spend any more on advertising as you did before.

The point is, don't forget your previous customers. You
will make more sales on a monthly basis with 1-2 simple
emails to your previous customer base, and will
significantly build your current business. Your previous
customers trust you, like you, have
money, and will buy from you again.

What the heck, let's all make a million.

----------------------------------------------------
Aaron Snider
Support@something-big.com
http://www.thecustomermanager.com