Top 3 Reasons Why Web Marketers Fail
& What You Can Do To Avoid Them

By Doug West
(c) 2003 Kosoma Publishing

So you have tried to market your offers, or home biz deal,
on the Internet and things have just not worked out for
you! You hear about all the folks out there who are getting
rich online, and you wonder why success has not yet come
your way. If this applies to you, this article can help you
find hidden mistakes in your marketing efforts and how to
avoid them.

Reason #1) They put up their web site, and then wonder why
no visitors are coming. In other words, they do nothing and
wonder why they are not making any money.

This is the number one killer for your ebiz, or any
business for that matter. You MUST do something if you want
your business to grow and prosper. There are many options
that you can use on the Internet for getting visitors to
your site. Find out what works best for you, and then keep
doing it. But, you MUST do something!

Reason #2) Ineffective Ad Copy or Web Site Copy.

Let's face it; if you don't have compelling ad copy no one
is going to visit your site from your marketing efforts. If
and when you get visitors to your site, the message on your
web site must be compelling enough to get them to fill out
a form, or ask for more information. If you don't have the
experience or skill of writing good copy, you have two
choices:

a) You can learn how to write copy
b) You can hire someone to write the copy for you

In my opinion learning to write your own copy is best. Who
knows your business better than you? I have paid ones to
write copy for me before and have never been happy with the
result. There are good copywriters out there to be sure,
but they won't treat your project like their baby - because
it is not! Learn how to do it yourself, and you can launch
a new product or service any time you get ready!

A few programs exist that will help you write better copy.
Of the ones we have investigated, we prefer Yanic Silver's
Instant Sales Letters at:

http://probot.net/InstantSales.html

Reason #3) This reason really ties in with the first 2,
yet is important enough to be in it's own category. Here it
is: ==> Folks Don't Read Enough!

You would think that this would not be a problem on the
Internet, but it is a HUGE one! I'm not sure why people get
online and then don't read or do any homework, but they
don't. The net is all about information, and if you want to
take advantage of the possibilities, you better learn to
read!

I must spend a couple grand each year or more buying
books, ebooks, and other info products. If you are in
business not only is this necessary but you can write off
the cost of educating yourself.

Too many would-be entrepreneurs feel they can skimp in
this area. Not only do they not purchase any study
material, but they won't read any free content either. Then
you have the group that does purchase books and other
material for their business, and then they never take time
to read it. What a waste! They probably have an ebook or
other info product right there on their hard drive and they
simply forgot they have it, or won't take time to do any
homework.

There you have it, the top 3 reasons why folks fail in
their online marketing efforts. To avoid this in your own
business simply:

· Do something (don't set on your hands and expect business
to come to you)
· Work on your ad copy and web site copy or hire a
professional
· Do your homework - READ!
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