Do You Publish?
Do You Fear Spam Accusations?
Copyright © 2003, Bill Platt
Byte-Sized Marketing Tips
http://byte-sized-marketing.blogspot.com/
Let's face it. If you are publishing an ezine online, your
business is always at risk. The anti-spam community does not
concern themselves with how much care and work you put into
building your list and how much effort you put into assuring
that your subscribers really want to be on your list.
Some in the anti-spam community would be delighted if your
business was to be crushed, and if they could help you towards
that end, then they would be quite delighted.
No matter how much care or caution you put into building and
maintaining your mailing list, your business' future is only
as safe as the next email you send. One threat or complaint
from one of your subscribers could cause your ISP to shut you
down, even if the subscriber had verified their intent to be
a subscriber, two, three, four or even five times.
Most ISP's do not take the time to investigate accusations.
Instead they simply react to the accusation with immediate
termination of an account.
There is a new way to manage an ezine without having to use
email as the delivery method. Many top name publishers have
already made the switch. Any subscriber who installs the
Quikonnex software on their system can subscribe to your ezine,
and then when you make a new posting, your subscriber will be
notified directly through the Quikonnex software on your
subscriber's desktop.
Learn more about The Quikonnex Publishing Software and Program:
http://quikonnex.thephantomwriters.com/
Resource Box:
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