4 Unspoken Joint Venture Marketing Tactics!

by Larry Dotson

1) Co-Op Ad For An E-zine Ad

First find a targeted e-zine in which you would want
to buy an ad. You would then persuade four other
businesses to join in on the cost of the ad. In return
they would get a space on the web site you are
advertising. You would ask the four businesses to
pay you 1/4 of the ad cost. That means you would
pay nothing for the ad.

2) Publish E-zines For Other Web Sites

You could offer to publish e-zines for high traffic
web sites that don't have one yet, in exchange for
running one or more of your ads in them. You
would want to look for popular or high search
engine ranking web sites. Of course the web site
would advertise it, which would help build up a big
subscriber list quickly. You could also ask them
to run one of your product ads on their web site.

3) Buy An Ad To Get Multiple Ads At No Cost

You can buy an ad (or use a free method to get an
ad) and write a testimonial to the e-zine publisher
about how well it did. Tell the e-zine publisher he
or she can list your testimonial in the advertising
information section of their e-zine. Of course your
signature file (ad) would be at the end of the
testimonial.

4) Create A Package Deal With A Publisher

You could ask an e-zine publisher to combine his
or her product or service with your product or
service in a package deal. This gives people more
reasons to buy both your products and services.
People also have come to believe package deals
are better value. You want all the products or
services to be closely related. You could host the
package deal on your web site and the e-zine
publisher would likely advertise it in their e-zine.
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