SIX Golden rules
of Pay per click marketing campaign.
What are pay per click engines?
Pay per click engines as the name suggests, webmasters
have to pay a fee for each click coming from search
engine results. Depending on how much the person bids
for a keyword over his competitor his website will be
positioned in the search engine results.
How pay per click search engines work?
For example if a webmaster bids $0.07 on the term
'tennis shoes'. If no other webmaster bids more than
this, he will stay in 1st position. If second
webmaster bids $0.08, then second one goes to 1st
position. Basically this is like auction procedure
for No.1 position.
So what are SIX Golden tips to work with Pay per
click search engines?
RULE No. 1: Keywords:
Select your keywords carefully so that every
keyword reflects your product. General keywords
bring general public.
For example if you are offering search engine optimization
service to webmasters, 'search engine' will be a general
keyword for you. 'search engine optimization' , 'good
search engine ranking' etc,. will be your good target
keywords.
Another thing you have to remember is targeting your
keywords. Like any geographical locaton specific to your
product or any specific language...Some search engines
like Google offer this feature to target the keywords
based on the countries and language.
RULE No. 2: Write a compelling ad:
Most of the times the pay per click search engine
services limits your ad characters and length. So try
to keep the keyword in the ad headline and the body.
By doing so, you will get higher click thrus for tha ads.
This will be very useful with Google, which determines your
position not only by your bidding amount but also click
thru ratio. Google editors won't allow you to use keyword
more than once in your ad. It is to make use of your ad
space more efficiently.
See the example below-
"Ebay ebook: Every thing about How to make money
on ebay! An Easy to follow Guide!!"
"Ebay ebook that Stands in numder ONE position in
Clickbank Market place as a Top Seller. See the Proof!"
Certainly anybody can say that the second one pulls traffic
than the first ad.
Try different ones and see what pulls more traffic for
you. Check your spelling and grammer twice before
submitting your ads.
RULE No. 3: Don't enter in to Bidding war:
Keep an eye on your Return on Investment. (ROI) It is
not that easy to resist the temptation of being number
one on pay per click engine listings especially for the
beginners. Always decide an amount how much you are going
to spend on advertising campaigns. Depending on that
devide certain percentage to PPCs.
With reasonable bidding amount you can get good amount
of traffic from PPCs.
RULE No. 4: Monitor your bidding amount:
Most of the people bid once and don't remember about it
for weeks. Monitor your bid amount after logging in to
your accounts. Do this atleast once in every 4-7 days.
For example, If you go to overture.com and search for
some of the the keywords, you can find the first positions
paying $0.87, $0.85, 0.35 for the first three rankings.
Don't you see who will be benefited by this? You can get
the first and second position for $0.37 and $0.36
respectively.
So always keep an eye on your bidding amount.
RULE No. 5: Landing page:
After clicking on your link and coming to your website,
don't let them search for the product for which they came
to your site. Directly landing on the product page is
always a good idea and saves lot of your visitor's time.
RULE No.6: Track your results:
Put some source code at the end of URL. Or submit different
landing page for your product. So people coming to that URL
can be tracked through a good weblogger.
More on tracking your ad campaigns is at:
http://www.webmasters-central.com/wprofits/tracking.shtml
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Radhika Venkata
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