LONG-TERM PROFITS AT ZERO COST

By Tom Leous

Copyright 2003 Tom Leous - All Rights Reserved
http://www.workathomebusinesstips.com/dt/t/208/


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Remember the last time you received a heartfelt and
sincere "thank you!"...for ANY purchase?

If you find yourself scratching your head, you're not
alone.

Interested in generating ongoing, long-term profits
at zero cost?

One of the simplest and most effective ways to do so
is with a simple and sincere 'THANK-YOU!'.

Sadly, appreciation is rarely shown to customers
these days. It is often insincere and not used enough.
But amazingly, it costs you nothing to thank customers!

How much do you spend on advertising, on tracking
advertising results, on order processing and product
delivery? How much is spent on strategic partnering or
joint ventures to gain targeted traffic?

Interesting fact - did you know it costs seven to ten
times more to gain a new customer vs. the cost to
retain them?

Focusing mainly on gaining traffic, visitors and
sales, many businesses simply forget about...or worse
...ignore the need to show ongoing appreciation for
their customers.

The result is 'customer churn' - and a double cost
'hit' to businesses. First is the initial high cost
to gain customers, then, the same cost is paid again,
to replace those who didn't feel appreciated and left,
with brand new customers.

In severe 'churn' situations, it's a revolving door.
Large portions of the customer base constantly
replaced, at a very high cost. The result? Low customer
retention and no real business growth.

The solution? Change your focus. Away from you, your
business and your success. Focus squarely on your
customers and potential customers.

Get into the habit of showing your customers
appreciation at every opportunity, and you'll
cheaply build a profitable, long-term business.
To learn more & get a FREE bonus, click:
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But, thanking customers at EVERY opportunity? Why
bother?

Because customers make it all possible. They put
revenue and profit into your pocket. Customers pay
for your vacations, your car and mortgage payments,
your kids school tuition and various 'creature
comforts' you enjoy.

They make it ALL happen. Not focusing on your
customers puts your entire business...your living
and lifestyle...in jeopardy.

Without customers there are no sales. Without sales
you're out of business. End of story. Never forget
this truism..."If you don't take care of the customer,
someone else will".

And that means never, ever, EVER being 'too busy' to
show appreciation and say "thanks!" for your customers
business...for they're the lifeblood of your business.

Every chance you get, whenever the opportunity presents
itself, make time...no matter how busy or stressed out
you are...to say a warm and sincere "THANK- YOU!" to
each and every customer. And don't forget your
visitors...they're your future paying customers and
income stream.

You'll never retain 100% of your customers...that's
unrealistic. But getting into the 'thank-you' habit
will help you retain as many as possible.

Making a concerted effort on this front can result in
a 2% or 3% improvement in your business. Over five years,
that becomes a substantial competitive advantage you'll
leverage into increased customer loyalty, more business
and profits.

Remember...online, your competition is only 1 click
away. It takes very little to lose a customer.
And it's far harder and much more costly to gain one.

Thank your customers for buying, for their questions,
feedback and for referrals. Thank them when they
request a refund, when they opt-out of your eZine,
or when they express their displeasure. (Knowing
'what's wrong' helps you to improve your business).

Thank your customers for everything. In other words,
'kill 'em with kindness'. It's the cheapest way to
build long-term profits and business success.

RESOURCE BOX:
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